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Berkeley Realtor Home > Why Choose Pacific Union

Why Choose Pacific Union to Buy or Sell Your Home With?

  • Pacific Union’s written Premier Service Commitments to Buyers & Sellers
  • Pacific Union/GMAC’s Home Services Model. The suite of services bound together by the tenets of Premier Service: brokerage, financing, escrow & title, home warranty, insurance
  • Sterling reputation in the Bay Area since 1975
  • Second largest residential brokerage in the Bay Area; highest sales per agent of any of the ten largest residential brokerages (SF Business Times, 3/31/06)
  • Access to the expertise, buyers and listings of over 650 of the most professional and successful agents in the Bay Area—the agents of Pacific Union
  • All Pacific Union agents are Realtors bound by the National Association of Realtors Code of Ethics (unlike many “minimum service” brokers)
  • Professional photography on all listings
  • The Pacific Union web site: Property search, automatic email updates of new listings, mortgage and relocation resources
  • The best Internet Marketing program in the business: enhanced listings on Realtor.com & associated web sites; Pacific Union listings appear on 17 major real estate web sites (as well as on over 75 others)
  • Pacific Union’s in-house Marketing Department offers an incredible array of marketing services and options for each listing
  • The Pacific Union Estates/Luxury Properties Division
  • Pacific Union is an exclusive affiliate of Christie’s Great Estates in Berkeley, Marin, Napa and Sonoma counties
  • Pacific Union’s cutting-edge technology’s to serve our clients better: TREO/Goodlink, Mobile MLS, Agent Portals, etc.
  • Pacific Union’s Senior Real Estate Specialist program: Diamond Senior Service
  • Pacific Union’s Global Relocation department reaches buyers and sellers worldwide
  • Union Trust: Pacific Union’s in-house finance company: both a mortgage banker and a mortgage broker
  • Pacific Union’s in-house Risk Management department
  • The GMAC Home Protection Plan
  • A management team that averages 15-30 years of real estate experience
  • Local where it matters, big where it counts
  • Global strength, local commitment
  • Small company attention, large company resources
  • The Pacific Union Community Fund, supported by the contributions of our agents and managers, providing donations to charities throughout the Bay Area

What Makes Pacific Union an Industry Leader?

Sterling Reputation.  Pacific Union, a force in the industry since 1975, is the second largest residential brokerage in the Bay Area.  Our agents produce the highest volume of sales per agent among the ten largest residential brokerages in the Bay Area. Listing with Pacific Union gives you access to the expertise, personal and professional network, and listings of over 650 of the most professional and successful agents in the Bay Area. Pacific Union’s position and reputation is a result of past successes, innovative ideas and commitment to quality. A Pacific Union sign on your property says that you have the very best working for you.

Professional Sales Staff and Management.  With a sales management team that averages 15-30 years of real estate experience and an in-house Risk Management department, Pacific Union offers its agents support, training and education to help minimize unpleasant surprises, renegotiations, delays in close of escrow and future liability.

Superior Marketing Resources and Materials.  Pacific Union’s 25-plus member in-house Marketing Department offers an incredible array of marketing services and options for each listing, regardless of the price point. These customized, high quality and professional materials will present your home as the valued asset that it is.

Eye-Catching Photography.  ALL Pacific Union listings are photographed by a professional real estate photographer, insuring that your home gets showcased in the best possible light.

Extensive Online Reach.  Pacific Union’s online presence is unmatched in the Bay Area.  With over 80% of home buyers starting their search on the Internet, this exposure opens your door to millions of active online buyers.

Cutting-Edge Technology.  Pacific Union’s dedication to utilizing sophisticated technology such as TREO/Goodlink, Mobile MLS, the Pacific Union web site and Agent Portals, puts your home at potential buyer’s fingertips 24 hours a day, 7 days a week.

Full Service Real Estate.  Pacific Union’s suite of services, including an in-house Global Relocation
Department, Home Warranty Company and the mortgage company Union Trust, provides a one-stop shop for all of Pacific Union’s agents and their clients. Pacific Union specializes in every aspect of real estate.

 


 
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