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Berkeley Realtor Home > Tools for Berkeley Real Estate Sellers > Marketing Plan Overview to Sell Your Berkeley Home

Marketing Plan Overview To Sell Your Home

I offer my clients the most comprehensive Marketing Plan in the business:

  1. Consultation on how to prepare your home to achieve the best possible price
  2. Professional photography
  3. First class promotional materials
  4. Direct mail campaigns
  5. Print media advertising
  6. Targeted broker-to-broker marketing
  7. An orchestrated schedule of direct showings and open houses
  8. The best Internet marketing program of any real estate brokerage in the Bay Area

My marketing campaign is designed to reach every single potential buyer, and every broker who might have a buyer—to create that sense of urgency which is our best chance to achieve the highest sales price (ideally via the orchestration of a multiple offer situation).

Sample Marketing Timeline

Week One:

  • Pricing walk-through by selected, top Pacific Union agents
  • Develop pricing strategy to maximize market response
  • Arrange walk through by staging consultant
  • Prepare property preparation to-do list
  • Schedule professional photo-shoot of property
  • Order architectural rendering
  • Create a “Neighborhood Information” packet
  • Prepare newspaper advertisements
  • Prepare magazine advertisements
  • Prepare Estates marketing in the following print media
  • Plan Christie’s Great Estates campaign
  • Investigate the possibility of placing articles in local newspapers and magazines about the listing (very noteworthy properties or owners)

Week Two:

  • Develop color property statement/brochure
  • Create SeeMore Property-Tour Slideshow
  • Create a Virtual Tour of the property for posting on real estate websites
  • Develop promotional CD on property and neighborhood
  • Develop unique website (
  • Create “highlight” cards to draw attention to best features during showings
  • Seller approval of marketing and advertising materials

Week Three:

  • CMA update: check for any new competitive listings, comparable sales or changes in market conditions. Revise pricing or positioning strategy, if appropriate.
  • Post property on over 17 major real estate web sites, including those of Pacific Union, the Berkeley Chronicle, the Wall Street Journal and The New York Times. The property will automatically be posted on an additional 75 web sites.
  • Post Enhanced property profile on and 12 associated real estate sites
  • Post property on Multiple Listing Service

Week Four:

  • Schedule and advertise open houses for Saturday, Sunday and evening twighlight tours
  • Receive offers, present offers to seller, negotiate for best results
  • Open escrow
  • Assist with moving plans, refer moving companies
  • Provide all documents to buyers and seller for timely closing
  • Manage closing schedule closely
  • Close escrow!


The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.
-From House Selling For Dummies by Ray Brown
  Contact Carol :: 510-908-4810 :: Email  

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