Asking Price, Marketing & Preparation
The asking price is the starting point from which to negotiate, but actual market value is determined only by what an able buyer is willing to pay. How well the home is marketed & prepared for sale also affects market response.
Location, location, location: neighborhood demographics and benefits, the proximity to area amenities and schools, views, light, quiet, street traffic, access to expressways and public transportation are all major considerations.
Property Size, Amenities & Condition
Square footage, amenities, outside areas such as yards and decks, quality of construction, structural and mechanical integrity, as well as the upkeep and cosmetic appeal of a property affect a home price.
A good agent’s negotiating skills and knowledge of property values can add 5 percent to 10 percent to your house’s sale price. -From House Selling For Dummies by Ray Brown